The Em Dash Is Not the Problem
Marketing Michelle R. Marketing Michelle R.

The Em Dash Is Not the Problem

I stopped using em dashes when writing copy for clients. Not because they don't serve a purpose, and not because I dislike them, but because someone decided that a punctuation mark is proof of AI, and I didn't want to put my clients in an unfavorable light—even if the em dash suited the writing style well.

Read More