The Em Dash Is Not the Problem
I stopped using em dashes when writing copy for clients. Not because they don't serve a purpose, and not because I dislike them, but because someone decided that a punctuation mark is proof of AI, and I didn't want to put my clients in an unfavorable light—even if the em dash suited the writing style well.
HUMAN vs ai
This isn't about being salty (pun intended) at anyone undercutting me. It's about the fact that when you poison the market with unsustainable pricing, you don't just hurt consultants trying to do real work. You hurt the businesses that deserve better. You hurt the entire ecosystem's understanding of what quality costs.