Who Is the 🧂Salty Rebel?

Hi, I’m Michelle.

I'm a strategist, operations expert, and creative renegade who helps business owners cut through the chaos and build something that actually works.

After 20+ years in executive leadership—from Chief Operations Officer at a global nonprofit to VP of Business Operations at a SaaS company—I decided to go rogue and do business my way.

What’s with THE name?

Salty Rebel isn't just a name—it's how I show up. It means challenging the norm, speaking truth, and bringing purpose and edge to everything I do. Like salt, I add flavor to whatever I touch, helping businesses get clear, get organized, and get serious results.

why work with me?

I don't fit neatly into one box, and neither should your business. I'm not here to follow trends or dish out cookie-cutter advice.

What I bring: Clarity. Strategy. Storytelling that connects. And systems that actually work.

I've built email campaigns that convert, turned chaotic workflows into smooth operations, crafted brand stories that resonate, and managed projects from "someday maybe" to "done."

Whether you're launching something new (nonprofit, brand, book), need marketing that actually works (social media, web design, campaigns), or want to streamline what you've got (operations, strategy, consulting)—I bring bold ideas and the follow-through to make them real.

At my core, I'm a solution-finder who believes success should be seasoned with clarity, intention, and just enough salt to make things interesting.

A smiling woman with shoulder-length gray hair and blue eyes, resting her face on her hand, in an outdoor setting with green foliage background.