I'm Michelle.

I'm who business owners call when they need someone who can think strategically, fix what's broken operationally, and still make things that look and sound like a real brand, not three different freelancers who've never spoken to each other.

After 20+ years in executive leadership, including time as Chief Operations Officer at a global nonprofit and VP of Business Operations at a for-profit
SaaS company, I walked away and built something of my own instead.

What’s with THE name?

Salty Rebel isn't just a name. It's how I show up: direct, unwilling to smooth things over just to keep the peace, allergic to corporate spin. Salt cuts through things. So do I. Work with me and your business walks away clearer, more organized, and with actual results instead of a nice-sounding report that changes nothing.

Why work with me?

I don't fit neatly into one box, and neither should your business. I'm not here to chase what is trending this month or hand you the same advice or blueprint I gave to the last 5 people that came through my door.

What I bring is clarity, strategy, creativity, and storytelling that actually connect. And if I'm building it, you're getting systems that actually work too.

I've built email campaigns that convert, turned chaotic workflows into smooth operations, crafted brand stories that resonate, and managed projects from "someday maybe" to "done," while also helping new business owners go through a brand discovery process that leads to their brand identity. I’ve built websites from scratch, learning HTML coding in the early 2000’s and later CSS code to balance it all out. I have an eye for design, a mind for methods, and a passion for success (yours and mine!) that sets me apart from most. This is not arrogance; it’s just who I am. Don’t take my word for it; check out my reviews.

Whether you're launching something new (nonprofit, brand, book), need marketing that actually works (social media, web design, campaigns), or want to streamline what you've got (operations, strategy, consulting)—I bring bold ideas and the follow-through to make them real.

At my core, I'm a solution-finder who believes success should be seasoned with clarity, intention, and just enough salt to make things interesting.