The short answer? Because I can—and because I've lived it.

Over 25 years in upper management across nonprofit, for-profit, and SaaS companies, I didn't just oversee operations—I rolled up my sleeves and learned to execute them myself. When delegated tasks didn't meet my standards or simply didn't get done, I took the reins. Website broken? I fixed it. Graphics needed? I designed them. Operations falling behind? I streamlined them. Over time, what started as necessity became expertise.

I've held titles like Chief Operating Officer, General Operations Manager, and VP of Business Operations & Development—not because I specialized in one thing, but because I could see the bigger picture while mastering the details. I bring together what many see as opposites: intuitive creativity and sharp operational strategy. I'm a designer at heart who loves building websites, crafting graphics, and exploring everything from Photoshop to AI-enhanced photography. But I'm also the person who can architect your business systems and optimize your workflows.

Here's what matters most: I never take on something I'm not confident I can execute with excellence. Every service I offer is one I've honed over decades of hands-on experience. You're not getting someone who dabbles in everything—you're getting a multi-disciplinary expert who only delivers what she knows she can nail.

Why limit myself to one niche when I can solve the full spectrum of challenges your business actually faces?

This is exactly where I thrive.

You know what you want to achieve, but you're not sure about the how—the pieces, the steps, the tools, the order of operations. That's the gap I bridge every day. My background leading operations across multiple industries means I instinctively know how to translate vision into an action plan.

Here's how it works: We start with your vision. I ask the right questions to understand not just what you want, but why you want it and who it's for. Then I leverage my 25 years of hands-on experience to map out exactly what you need—whether that's a website, branding, operational systems, marketing materials, or a combination of services you didn't even know existed.

Because I offer the full range of services myself, I can see the connections others miss. I know which pieces need to be built first, what can wait, and how everything needs to work together. You don't have to coordinate multiple vendors or explain your vision repeatedly to different specialists. You get one strategic partner who understands the complete picture and can execute every element.

Think of me as your vision translator and execution expert. You bring the dream—I'll tell you exactly what it takes to build it, and then I'll build it with you.

Let's talk about it.

I understand that when you're just starting out, every dollar matters. Budget concerns are real, and I respect that. But here's the thing—the only way to know if we're a good fit and whether my services align with your budget is to have a conversation.

That's why I offer a free consultation. No pressure, no obligation—just a genuine conversation about where you are, where you want to go, and what's actually possible within your means.

During our consult, we'll explore:

• What you're trying to build and why

• What are your priorities right now versus what can wait

• Creative solutions that fit your current budget

• Whether we're the right fit to work together

I'm willing to work with the right clients when the right things are in place. Sometimes that means phasing a project, starting with the essentials, or finding creative ways to make it work. But I can only explore those possibilities if we talk.

Investment in your business is important, but so is investing wisely. Let's schedule that free consult and figure out together if there's a path forward that makes sense for both of us.

Absolutely. Location hasn't been a barrier for me in 25 years, and it won't be now.

I've spent my entire career working remotely with global organizations and small businesses alike—long before "remote work" became a buzzword. I've collaborated with teams across time zones, managed projects from thousands of miles away, and delivered results without ever needing to be in the same room.

The tools, systems, and communication strategies that make remote collaboration seamless? I didn't just use them—I often built them. Whether you're across town or across the world, we can work together effectively.

Distance doesn't dilute quality or connection. What matters is whether we're the right fit and whether I can deliver the results you need. If the answer to both is yes, geography is irrelevant.

That depends on how involved you want to be.

Some clients want to be in the weeds with me—reviewing every detail, weighing in on every decision. Others prefer to hand me the keys and say, "Make it happen." Both approaches work, and I'm comfortable with either.

Here's how we figure it out: I start with targeted questionnaires designed specifically for each service area. These aren't generic forms—they're strategic tools I've developed to quickly understand exactly where you are and what you need. Once I have that information, we'll schedule a meeting to review the assessment together and map out your level of involvement.

Want to be hands-on? Great. I'll keep you in the loop at key decision points, share drafts for feedback, and collaborate closely throughout the project.

Need me to just handle it? Even better. Give me the foundation, approve the direction, and I'll execute with minimal interruption to your day. You'll get regular updates and opportunities to weigh in, but I won't bog you down with every tiny detail.

Somewhere in between? We'll customize it. Maybe you want deep involvement in strategy, but prefer I handle all the execution. Or you want to approve creative direction but trust me with the technical implementation.

The bottom line: I adapt to how you work best. Your involvement level should support your business, not add to your stress. We'll figure out the right balance together—and we can always adjust as we go.