Brand Discovery

Your brand is not a guess

Your brand is more than colors and fonts. It's your story, your values, and your voice made visible. It's knowing who you actually are, who you're talking to, and how to say it so people remember you. Brand Discovery is where we figure that out before you spend a dime on a logo or a website that doesn't match anything you believe.

What you get:

  • An audit of where your brand stands right now: what's working, what's not, what's missing

  • Three one-on-one working sessions, each one building on the last:

HOW IT WORKS:

  • Working Session One, Discovery: Before we meet, you'll fill out my Brand Discovery form. It's detailed on purpose; the more you give me up front, the less time we spend backtracking once we're in session. Then we sit down together and go through your mission, audience, voice, and what you want to be known for.

  • Working Session Two, The Board: Before this session, you'll send me examples of work you admire, whether that's websites, people, or brands. What you send depends on what we're building together. In session, we turn all of it into branding boards, and you'll spend time adding more to each one until they actually feel like you.

  • Working Session Three, Narrowing It Down: We go through the boards and cut them down to what's actually yours. Color, typography, and style are decided together, not guessed at.

  • Next Steps: You leave with a clear direction and a plan, ready to hand to a designer or move straight into the Brand Kit.

PRICING:

Brand Discovery: $1,200
A one-time deep dive to define your brand from the inside out. Includes your three working sessions, voice development, and direction to build from.

Want the formatted Brand Kit? Add $500.
This turns your Discovery work into a polished, ready-to-hand-off guide: your color codes, your typography system, your voice, all in one document you can use yourself or give to anyone you hire next.

Need a logo?
Logo design is priced separately at $500-$1,500 if you've already done Brand Discovery with me, since the groundwork's done. $1,500-$2,500 if you haven't, since we'd be starting from scratch.

Why the price?
You could skip this and go straight to a logo. Plenty of people do. Then they spend money on mismatched colors, a website that says nothing about them, and a rebrand a year later, when none of it feels right. Brand Discovery is the step that keeps you from paying for that mistake twice.

Want to pair this with a full website build? Ask about bundle pricing.



  1. A guided discovery session to nail down your mission, values, audience, and voice

  2. A shared brand board built from sites you're drawn to, plus specific sites I send you, all centered on color, font, and overall vision

  3. A narrowing session where we take everything on the board and turn it into your actual direction

🚀 Ready to Get started?